Although placed at the very end of London Fashion Week, Menswear Day is just as important. The men of London dress to impress, and it is especially noticable at Somerset House how London is setting the scene as a global force for menswear. As this was AW 2012, a strong trend of over-sized scarfs, and … Continue reading
On the 16th of Feb 2012, Bjorn Borg kicked off London Fashion Week with a visual phenomenon of the Northern Lights with a 4D film over the River Thames. Hosted at Battersea Power Station, the film was directed by award winning creative visual artist Paris Kain and produced by London creative agency My Beautiful City. … Continue reading
Ted has been a busy boy this January! On Wednesday 11th January Ted Baker hosted his SS12 Digital Media preview especially for all us lovely bloggers. For the first time, Ted opened his doors to show selected press the new season menswear, womenswear, footwear and accessories collections in a catwalk show. Taking place in the … Continue reading
This December saw the opening of a world first in Shoreditch! BOXPARK™, the worlds first ‘pop up mall’ brings together some of the world’s most renowned sport and fashion brands, along with the brightest independent retailers to provide a unique experience in the heart of London’s East End. We popped down to this pop-up for … Continue reading