On the 16th of Feb 2012, Bjorn Borg kicked off London Fashion Week with a visual phenomenon of the Northern Lights with a 4D film over the River Thames.

Hosted at Battersea Power Station, the film was directed by award winning creative visual artist Paris Kain and produced by London creative agency My Beautiful City.  The event was streamed live on Facebook.com/BjornBorg, and you you can watch the cat walk show on the Bjorn Borg You Tube channel.